Profitability analytics for e-commerce
Understand and improve your e-commerce EBITDA
Aktio connects your orders, marketing and financial data into one dashboard: contribution margin per order, EBITDA per month and a forecast of both. It helps you pull the right levers to grow profitably.
Already in use by, and developed together with:
How Aktio helps?
Daily profitability and contribution margin
See your contribution margin daily, not next quarter — same-day for WooCommerce stores.
Clear KPIs and a profit optimizer
The numbers that matter, plus an optimizer that suggests next month’s ad spend.
Sales and profit forecasting
Know next month’s sales, costs, and profit.
Scenario planning
Evaluate different scenarios (e.g. “how much can we grow at break-even?”)
Your data, kept
History kept beyond the ad platforms’ own limits, in Google Cloud BigQuery in the EU, exportable.
AI on your data
Connect your own AI assistant, such as Claude, to your Aktio data via MCP.
WHAT IS AKTIO?
Built to increase profitability and sales for e-commerce
With Aktio, you follow your results down to the EBITDA level. You can forecast sales, profit, and much more. Clear KPIs and a profit optimizer help you pull the right levers for your operations to grow profitably. Your data is stored in Google Cloud BigQuery in the EU and is exportable at any time.
A Nordic-born solution that brings together your marketing and business under one solution. Without the complexity or cost of traditional ones.
See Aktio in action
Get to see what’s under the hood and how Aktio can be used for your business.
Book my demoGet started in 3 steps
- 1
1. DATA
Structure your data
Structure and control your marketing and sales data for better insights.
- 2
2. DASHBOARD
Report marketing to finance
Bridge the gap between marketing and finance with actionable reports.
- 3
3. TAKE ACTION
Pull the right levers
Pull the right levers to optimize your business outcomes.
4. ADVANCE
Level-up with add-ons
Level-up with add-ons
Level-up with add-ons
And when it comes to advanced capabilities, Aktio has you covered on your terms. We meet you where you are. You don’t have to jump into forecasting, audiences or feed optimisation on day one – but whenever you’re ready, Aktio has those capabilities ready to switch on. You won’t outgrow Aktio as you scale across countries.
Forecasts and targets
Forecast sales and profit, see customer lifetime value, and get your break-even nCAC and MER targets — so you know how much to spend and what to expect.
Optimised Product Feeds
A service run by Genero: margin, best-seller and lifecycle labels on your products in the Google Merchant, Meta and TikTok catalogs, so your feed-based campaigns follow your actual business goals.
Audiences (beta)
Meta Custom Audiences and Google Customer Match built from your CRM and ERP data — lifetime value, order count, recency — with consent respected and identifiers hashed.
MORE IN AKTIO
One login, the whole picture
Profitability is the core. Around it, Aktio covers the rest of marketing measurement — all on the same data.
Share of Search
Your brand’s share of search against competitors, per market — across several markets at once.
Keyword Trends
Monthly search volumes for the keywords that matter to you, with a forecast.
AI assistant access
Connect your own AI assistant, such as Claude, to your Aktio data via MCP. Answers come from your KPIs; no personal data crosses.
Server-side tracking
CRM, form and order conversions forwarded to Meta, Google, TikTok and LinkedIn — consent-gated, identifiers hashed.
Cohort analysis and customer lifetime value
Cohort analysis of how each cohort buys again, customer lifetime value (LTV) over time, and when a cohort breaks even.
Lead-gen dashboards
HubSpot and Gravity Forms leads followed through to revenue, so you see what a lead is really worth.
Ads and GA4 analytics
A cross-channel overview, your top ads, ad structure, ROAS and POAS, with GA4 traffic alongside.
P&L, multi-market
Profit and loss down to EBITDA, per market and in several currencies.
Customer profitability for services
For service companies: profitability per customer from Severa hours and invoicing.
WHAT IS AKTIO?
Plug and Play, not platform dependent
Aktio connects to the major advertising and analytics platforms — Meta, Google Ads, TikTok, LinkedIn Ads, Microsoft Ads and GA4 — and to WooCommerce, HubSpot, Severa and your product feed. Everything is stored in Google Cloud BigQuery in the EU and is exportable at any time; on request it runs in your own BigQuery project. Aktio processes the data on your behalf. Built for GDPR: EU storage, consent-gated forwarding, hashed identifiers.
Most popular data sources
- WooCommerce
- Meta
- Google Ads
- TikTok
- LinkedIn Ads
- Microsoft Ads
- GA4
- HubSpot
- Gravity Forms
- Severa
- BigQuery
Benefits
Aktio is not only beneficial for business owners and CEOs, it supports CFOs, CMOs, E-Commerce Managers, Growth Leads, Performance Marketers, Creatives and many more.
Save Time
No more messy spreadsheets or broken data tools. Everything just works — automatically.
Make Better Decisions, Faster
Get clear, reliable insights when you need them — without waiting on IT or analysts.
Prove Marketing’s Impact
Show exactly how your marketing spend drives sales, revenue, and real business growth.
Get Ready for the Future
As cookies disappear, owning clean first-party data becomes essential — we make it easy.
Grow Without Rebuilding
Add new tools, channels, or campaigns — your setup scales with you, no rework needed.
Cost-Effective
One-time setup + fixed monthly fee. No surprises, no big upfront cost.
Our collaboration has brought us significant growth, greater control over our marketing, improved margins, and better cash flow.
Knowing how much we are going to sell next year makes it a lot easier to do purchasing. I now know a lot better how much products to order in advance.
Join the next generation of growth companies.
Book a demo to experience what Aktio can do for your business
Book my demoFOR THE NEXT GENERATION OF GROWTH COMPANIES
Built by Genero, together with business owners
We’ve run our own e-commerce shops, FMCG labels, and B2B service firms and have over 15 years of business development and marketing experience.
Often, the same problem surfaced: plenty of data, zero clarity on which levers actually move the bottom line. So we teamed up with founders and CFOs, built one clear system, and turned data into straight-up recommendations.
Aktio exists to give ambitious businesses the missing puzzle-piece between marketing spend and business outcomes—so more great products, services, and ideas survive the scale-up grind.
Book a demo
Join the next generation of growth companies.
Start with a personalized 30-minute demo to experience what Aktio can do for your business.
We want to understand your needs and give you a comprehensive and tailored demo. To do that we kindly ask you to give us some additional information about your needs.
- 30 min
- Most popular data sources: WooCommerce, Meta, Google Ads, TikTok…
- aktio@genero.fi